The mission of the Department of Multimedia Design and Animation is to prepare students to be professional in the area of their expertise and also to be capable of handling the changing demands of the creative industry.
The Department of Multimedia Design and Animation offers the degree of Bachelor of Arts (Hons) Graphic Design and Multimedia and Bachelor of Arts (Hons) Animation.
Compulsory pass in both continuous assessment and final examination (with effect from October 2022 trimester onwards).
Graduates of this course will be well-versed both in the theoretical understanding as well as the technical expertise needed for conceptualising graphic design solutions, developing memorable corporate identities, the building and effective management of brands, including the development of sound advertising campaigns and marketing strategies.
This comprehensive programme is structured based on the animation production pipeline. Starting with a strong foundation in theoretical understanding and creative thinking projects, the students are trained to apply research to concept, in order to create engaging storylines, powerful content and memorable character designs.