Bachelor of Arts (Hons) Digital Animation

(R2/213/6/0035)(10/21)(MQA/FA0792)

This comprehensive programme is structured based on the animation production pipeline. Starting with a strong foundation in theoretical understanding and creative thinking projects, the students are trained to apply research to concept, in order to create engaging storylines, powerful content and memorable character designs. These skills are then refined with intensive technical training in the necessary skills and techniques of 2D and 3D production as well as enhanced with expertise in creating multimedia, video and audio production, video effects compositing and film studies. Throughout the course, the students will be required to produce several individual and team-based animation projects which will train them to develop effective group dynamics and collaborative problem-solving skills in a professional manner. In addition to creative and technical knowledge, the students of this programme will also be educated on the laws pertaining to content development, copyrights and intellectual property rights, professional ethics and best practices, to ensure that graduates are adequately equipped to excel in this exciting creative industry of animation, film and post-production.

Duration of Study: 3 years

Career Opportunities 

Upon successful completion of this programme the students can opt to work as Art Directors, Background Designers, Concept Artists, Character Designers, Layout Artists, Prop Designers, Set Designers, Storyboard Artist, Animators, Digital Painters, Technical Director, CG Supervisors, VFX Artists, Modeller Rendering Supervisors, Texture Artists and CG Compositors.  

Programme Educational Objectives 

The Bachelor of Arts (Hons) Digital Animation programme was specially designed to produce graduates who have broad knowledge of the animation film industry, national and community needs so that they are able to positively contribute towards the industry and community specifically in the areas of animation by incorporating local culture, folklores, heroes and legends. Students are encouraged to be innovative and creative in order to compete in an industry where technology and ideas are rapidly changing. 

PEO1

Contribute to the growth and development of the animation industry

through the application of multimedia knowledge, technology

and design skills.

PEO2

Demonstrate technical competency in animation design and application of

digital tools.

PEO3

Demonstrate ability to work professionally with team members and

exhibit interpersonal and leadership skills in handling work challenges.

PEO4

Commit to lifelong learning and practice continual professional development through training, advanced study or research.
Programme Learning Outcome 

Upon completion of this programme, students will be able to:

PLO

Descriptions

PLO1

Apply theoretical knowledge and concepts of digital

animation with innovative elements.

PLO2

Analyse historical, contextual, conceptual theories related to digital animation.

PLO3

Execute practical digital animation skills using creative multimedia tools.

PLO4

Demonstrate interpersonal and social skills when networking with people with different cultures.

PLO5

Present ideas in visual, written, and oral forms using creative multimedia technology.

PLO6

Create design concepts using digital, and other technologies for effective outcomes.

PLO7

Apply animation concepts using numerical tools to complete an assigned task

PLO8

Demonstrate leadership and responsibility when collaborating on animation projects.

PLO9

Demonstrate commitment to lifelong learning, personal and career advancement

PLO10

Apply an entrepreneurial mindset in the usage of creative multimedia technology.

PLO11

Commit to professional ethics when working on animation

projects.