Bachelor of Corporate Communication (Hons)

(R3/0323/6/0031)(08/24)(A10236)

Bachelor of Corporate Communication (Hons) Corporate Communication is central to all areas of global and local communication. It is one of the fastest growing areas of communication focusing on strategies and methods which could be applied to solving communication problems in a variety of ways. Its importance has grown due to a dire need for effective communication practitioners and managers with excellent managerial, strategic planning, writing, speaking, technical and social skills. The course provides students with a framework for understanding communication theories and processes in an organisational context. Key research, communication and media-handling skills are taught to enable students to handle challenging real-world projects from communication to delivery and subsequent evaluation. Communication and public relations issues are analysed from a range of academic and practical perspectives. This programme will train students to analyse corporate communication issues from the academic and practical perspectives and train students to communicate effectively in the business world, be it local or global. Apart from this, students will be exposed to communication management and creative problem-solving strategies. Students will also be able to understand the role of ICT in corporate communication and use ICT to address corporate communication issues.

Students will be introduced to the concepts and principles of human behaviour, marketing, advertising, public relations, journalism, the media, management, design and information technology. As the course progresses, concepts are studied for their application and influence in relation to the communication objectives of business, industry, government groups and non-profit making organisations. Competencies in research, writing, oral presentation techniques and computer based authoring are developed to a high level, enabling students to compete confidently and effectively for the career opportunities available. The lifelong learning skills provided by the degree enable the students to critically, objectively and analytically address complex problems or issues so as to work independently and manage time effectively.

The three-month internship placement gives students the opportunity to gain practical experience in an area of choice, better equipping them for the working world. Practitioners have the opportunity to give feedback to ensure that teaching reflects leading practices in business and industry.

Duration of Study: 3 years

Career Opportunities

Corporate Communication Executive, Event Management Executive, Media Liaison Officer, Community Affairs Executive, Public Affairs Executive

Programme Educational Objectives

The programme provides students with a framework for understanding communication theories and processes in an organizational context. Key research, communication and media-handling skills are taught to enable students to handle challenging real-world projects from communication to delivery and subsequent evaluation. Communication, public relations and journalism issues are analysed from a range of academic and practical perspectives. The programmes will train students to analyse corporate communication and journalism issues from the academic and practical perspectives and train students to communicate effectively in their field of choice, locally as well as globally.

PEO1	Contribute to the achievement of the vision and mission of a for-profit or non-profit organization through the application of corporate communication knowledge and skills.
PEO2	Plan and implement various communication approaches and tactics to enhance the image and reputation of an organization.
PEO3	Demonstrate the ability to work professionally with team members and exhibit interpersonal, communication, and leadership skills with a strong commitment to ethical standards in handling work challenges.
PEO4	Exhibit entrepreneurship capabilities and enhance digital and numeracy skills through continuous professional development, training, and research.

Programme Learning Outcomes (PLO)

^PLO

^Descriptions

^{MQF
2ed LOC}

^{Domains
(C
/ P / A)*}

^PLO1

^{Apply corporate communication knowledge, theories, and concepts to
devise strategies that support the vision and mission of both for-profit and
nonprofit organizations.}

¹

^C

^PLO2

^{Employ intellectual independence by solving corporate
communication problems with creative and innovative solutions, applying
critical and analytical skills to manage and resolve complex situations in
diverse contexts.}

²

^C

^PLO3

^{Demonstrate practical skills by crafting press releases, campaign
proposals, and other corporate collaterals to enhance corporate reputation
and image, while reviewing and adjusting related practices.}

^3a

^P

^PLO4

^{Demonstrate effective use of interpersonal skills in teamwork
involving diverse groups or members.}

^3b

^A

^PLO5

^{Effectively manage corporate communication messages through both
written and oral forms, utilizing various presentation styles to confidently,
accurately, and coherently engage diverse audiences in appropriate contexts.}

^3c

^C

^PLO6

^{Demonstrate digital skills to effectively manage data in corporate
communication strategies and reports.}

^3d

^P

^PLO7

^{Apply numeracy skills to analyze and integrate numerical and
graphical data effectively in corporate communication strategies and reports.}

^3e

^C

^PLO8

^{Display leadership and autonomy in corporate communication roles
by managing responsibilities, guiding teams, making strategic decisions, and
demonstrating professionalism within organizational parameters.}

^3f

^A

^PLO9

^{Commit to continuous personal and professional development to
enhance skills and adaptability in the evolving field of corporate
communication.}

^4a

^A

^PLO10

^{Apply entrepreneurial skills in corporate communication projects,
incorporating an understanding of socio-political, economic, and cultural
issues at various levels.}

^4b

^C

^PLO11

^{Demonstrate ethical decision-making and professional conduct in
corporate communication, thoughtfully addressing local and global issues in
science, technology, business, and the environment.}

⁵

^A

^PLO	^Descriptions	^{MQF 2ed LOC}	^{Domains (C / P / A)*}
^PLO1	^{Apply corporate communication knowledge, theories, and concepts to devise strategies that support the vision and mission of both for-profit and nonprofit organizations.}	¹	^C
^PLO2	^{Employ intellectual independence by solving corporate communication problems with creative and innovative solutions, applying critical and analytical skills to manage and resolve complex situations in diverse contexts.}	²	^C
^PLO3	^{Demonstrate practical skills by crafting press releases, campaign proposals, and other corporate collaterals to enhance corporate reputation and image, while reviewing and adjusting related practices.}	^3a	^P
^PLO4	^{Demonstrate effective use of interpersonal skills in teamwork involving diverse groups or members.}	^3b	^A
^PLO5	^{Effectively manage corporate communication messages through both written and oral forms, utilizing various presentation styles to confidently, accurately, and coherently engage diverse audiences in appropriate contexts.}	^3c	^C
^PLO6	^{Demonstrate digital skills to effectively manage data in corporate communication strategies and reports.}	^3d	^P
^PLO7	^{Apply numeracy skills to analyze and integrate numerical and graphical data effectively in corporate communication strategies and reports.}	^3e	^C
^PLO8	^{Display leadership and autonomy in corporate communication roles by managing responsibilities, guiding teams, making strategic decisions, and demonstrating professionalism within organizational parameters.}	^3f	^A
^PLO9	^{Commit to continuous personal and professional development to enhance skills and adaptability in the evolving field of corporate communication.}	^4a	^A
^PLO10	^{Apply entrepreneurial skills in corporate communication projects, incorporating an understanding of socio-political, economic, and cultural issues at various levels.}	^4b	^C
^PLO11	^{Demonstrate ethical decision-making and professional conduct in corporate communication, thoughtfully addressing local and global issues in science, technology, business, and the environment.}	⁵	^A

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Career Opportunities

PLO

Descriptions

MQF 2ed LOC

Domains(C / P / A)*

PLO1

Apply corporate communication knowledge, theories, and concepts to devise strategies that support the vision and mission of both for-profit and nonprofit organizations.

1

C

PLO2

Employ intellectual independence by solving corporate communication problems with creative and innovative solutions, applying critical and analytical skills to manage and resolve complex situations in diverse contexts.

2

C

PLO3

Demonstrate practical skills by crafting press releases, campaign proposals, and other corporate collaterals to enhance corporate reputation and image, while reviewing and adjusting related practices.

3a

P

PLO4

Demonstrate effective use of interpersonal skills in teamwork involving diverse groups or members.

3b

A

PLO5

Effectively manage corporate communication messages through both written and oral forms, utilizing various presentation styles to confidently, accurately, and coherently engage diverse audiences in appropriate contexts.

3c

C

PLO6

Demonstrate digital skills to effectively manage data in corporate communication strategies and reports.

3d

P

PLO7

Apply numeracy skills to analyze and integrate numerical and graphical data effectively in corporate communication strategies and reports.

3e

C

PLO8

Display leadership and autonomy in corporate communication roles by managing responsibilities, guiding teams, making strategic decisions, and demonstrating professionalism within organizational parameters.

3f

A

PLO9

Commit to continuous personal and professional development to enhance skills and adaptability in the evolving field of corporate communication.

4a

A

PLO10

Apply entrepreneurial skills in corporate communication projects, incorporating an understanding of socio-political, economic, and cultural issues at various levels.

4b

C

PLO11

Demonstrate ethical decision-making and professional conduct in corporate communication, thoughtfully addressing local and global issues in science, technology, business, and the environment.

5

A

Title text information

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^PLO

^Descriptions

^{MQF
2ed LOC}

^{Domains
(C
/ P / A)*}

^PLO1

^{Apply corporate communication knowledge, theories, and concepts to
devise strategies that support the vision and mission of both for-profit and
nonprofit organizations.}

¹

^C

^PLO2

^{Employ intellectual independence by solving corporate
communication problems with creative and innovative solutions, applying
critical and analytical skills to manage and resolve complex situations in
diverse contexts.}

²

^C

^PLO3

^{Demonstrate practical skills by crafting press releases, campaign
proposals, and other corporate collaterals to enhance corporate reputation
and image, while reviewing and adjusting related practices.}

^3a

^P

^PLO4

^{Demonstrate effective use of interpersonal skills in teamwork
involving diverse groups or members.}

^3b

^A

^PLO5

^{Effectively manage corporate communication messages through both
written and oral forms, utilizing various presentation styles to confidently,
accurately, and coherently engage diverse audiences in appropriate contexts.}

^3c

^C

^PLO6

^{Demonstrate digital skills to effectively manage data in corporate
communication strategies and reports.}

^3d

^P

^PLO7

^{Apply numeracy skills to analyze and integrate numerical and
graphical data effectively in corporate communication strategies and reports.}

^3e

^C

^PLO8

^{Display leadership and autonomy in corporate communication roles
by managing responsibilities, guiding teams, making strategic decisions, and
demonstrating professionalism within organizational parameters.}

^3f

^A

^PLO9

^{Commit to continuous personal and professional development to
enhance skills and adaptability in the evolving field of corporate
communication.}

^4a

^A

^PLO10

^{Apply entrepreneurial skills in corporate communication projects,
incorporating an understanding of socio-political, economic, and cultural
issues at various levels.}

^4b

^C

^PLO11

^{Demonstrate ethical decision-making and professional conduct in
corporate communication, thoughtfully addressing local and global issues in
science, technology, business, and the environment.}

⁵

^A