Bachelor of Corporate Communication (Hons)

Bachelor of Corporate Communication (Hons) Corporate Communication is central to all areas of global and local communication. It is one of the fastest growing areas of communication focusing on strategies and methods which could be applied to solving communication problems in a variety of ways. Its importance has grown due to a dire need for effective communication practitioners and managers with excellent managerial, strategic planning, writing, speaking, technical and social skills. The course provides students with a framework for understanding communication theories and processes in an organisational context. Key research, communication and media-handling skills are taught to enable students to handle challenging real-world projects from communication to delivery and subsequent evaluation. Communication and public relations issues are analysed from a range of academic and practical perspectives. This programme will train students to analyse corporate communication issues from the academic and practical perspectives and train students to communicate effectively in the business world, be it local or global. Apart from this, students will be exposed to communication management and creative problem-solving strategies. Students will also be able to understand the role of ICT in corporate communication and use ICT to address corporate communication issues. 

Students will be introduced to the concepts and principles of human behaviour, marketing, advertising, public relations, journalism, the media, management, design and information technology. As the course progresses, concepts are studied for their application and influence in relation to the communication objectives of business, industry, government groups and non-profit making organisations. Competencies in research, writing, oral presentation techniques and computer based authoring are developed to a high level, enabling students to compete confidently and effectively for the career opportunities available. The lifelong learning skills provided by the degree enable the students to critically, objectively and analytically address complex problems or issues so as to work independently and manage time effectively. 

The three-month internship placement gives students the opportunity to gain practical experience in an area of choice, better equipping them for the working world. Practitioners have the opportunity to give feedback to ensure that teaching reflects leading practices in business and industry.

Duration of Study: 3 years

Career Opportunities 

Corporate Communication Executive, Event Management Executive, Media Liaison Officer, Community Affairs Executive, Public Affairs Executive 


Programme Educational Objectives 

The programme provides students with a framework for understanding communication theories and processes in an organizational context. Key research, communication and media-handling skills are taught to enable students to handle challenging real-world projects from communication to delivery and subsequent evaluation. Communication, public relations and journalism issues are analysed from a range of academic and practical perspectives. The programmes will train students to analyse corporate communication and journalism issues from the academic and practical perspectives and train students to communicate effectively in their field of choice, locally as well as globally. 
Programme Learning Outcome 

Upon completion of the course, the student will be able to: 

  1. Demonstrate an ability to apply corporate communication knowledge, theory and concept to plan corporate communication strategies which support the vision and mission of a profit and nonprofit organizations 
  2. Write press releases, campaign proposals and other corporate collaterals which contribute to corporate reputation and image 
  3. Apply social skills which will enable one to function effectively as a team player and if needed play a leadership role in the team 
  4. Apply professional, ethical, legal and social issues relating to the development of an organization 
  5. Handle projects which requires teamwork, leadership skills and communication 
  6. Handle challenges in a creative, logical and decisive manner 
  7. Demonstrate the importance of lifelong learning, in order to continuously upgrade knowledge and skills 
  8. Apply management and entrepreneurial skills to prepare strategic communication plans to influence image and reputation of an organization