Department of Mass Communication
Our Mission
The programme provides students with a framework for understanding communication theories and processes in an organizational context. Key research, communication and media-handling skills are taught to enable students to handle challenging real-world projects from communication to delivery and subsequent evaluation.
Communication, public relations and journalism issues are analysed from a range of academic and practical perspectives. The programme will train students to analyse corporate communication and journalism issues from the academic and practical perspectives and train students to communicate effectively in their field of choice, locally as well as globally.
Academic & Research Activities
In keeping with a research-focused university with teaching excellence, staff in the Department of Mass Communication constantly strives to create and excel in doing communication research while disseminating up-to-date knowledge and theories to their students. Numerous research projects in the field of communication and journalism have been conducted by the lecturers using communication technology, thereby making them effective communicators both in the academia and the community. In addition to academic research and publications in ISI journals, a number of lecturers in the department regularly write for local newspapers, online media websites and magazines.
Undergraduate Programmes
Corporate Communication is a key function dedicated to managing and controlling of information flows to different stakeholders, the communication of corporate strategy and the development of information for various purposes. It supervises internal and external communication, media relations, reputation management, corporate social responsibility, investor relations, government affairs and to some extent, marketing communication.
This programme produces graduates with knowledge of the Chinese media industry and training in news writing, edititng and production in both traditional media (print and broadcast) and new media such as online, blogs and other social media.