Bachelor of Arts (Honours) Journalism in Chinese Media

(R2/321/6/0006 )(12/25)(MQA/FA0024)

In line with the ever growing media industry in Malaysia, there is a high demand for graduates specialising in the area of journalism. 

This programme produces graduates with knowledge of the Chinese media industry and training in news writing, editing and production in both traditional media (print and broadcast) and new media such as online, blogs and other social media. The aim of the programme is to contribute to the growth of the Malaysian Chinese Media Industry, cultivating discussions on key issues in the public multi-cultural society like Malaysia. The programme offers lifelong learning skills that will enable students to critically, objectively and analytically address independent complex problems, issues and current affairs. 

Duration of Study: 3 years

Mediums of Instructions: Chinese & English

Career Opportunities 

Content Creator & Editor（内容创 作人与编辑） Multimedia Journalist（多媒体新 闻工作者） Broadcast Producer（广播制作人 ）News Presenter & Radio DJ（新 闻主播及广播电台DJ） Live Streamer/YouTuber（直播主 /自媒体人） Media Analyst（媒体分析员） Marketing/Marketing Communications Specialist（营 销传播专家）Researcher/Educator（学者）

Programme Educational Objectives 

The Bachelor of Arts (Hons) Journalism in Chinese Media aims to produce graduates with knowledge of the Chinese media industry and specialties in news writing, editing and production in both traditional media (print and broadcast) and new media. The programme objectives include: 

PEO1

Apply journalistic knowledge and skills in the field of media and communication.

PEO2

Integrate a broad range of information, media and technology application to support content creation.

PEO3

Demonstrate ability to work professionally with team members exhibiting interpersonal and leadership skills in handling work challenges related to content creation.

PEO4

Exhibit entrepreneurship capabilities and practise continual professional development through training, advanced study and research.
    Programme Learning Outcome 

    Upon completion of this programme, students will be able to: 

    PLO

    Descriptions

    PLO1

    Apply both theoretical and technical knowledge from journalism within the field of media and communication.

    PLO2

    Apply critical, analytical and evaluation skills in the context of content creation.

    PLO3

    Demonstrate the ability to investigate and report on a broad range of socio-political, economic and cultural issues at local/national and regional level.

    PLO4

    Demonstrate interpersonal and social skills to work with different people and communities locally and internationally.

    PLO5

    Apply a variety of communication skills in a well-structured manner, customized to diverse audiences.

    PLO6

    Display a broad range of digital and media applications to support content creation.

    PLO7

    Apply numeracy analysis skills in the practice of journalism and content creation.

    PLO8

    Demonstrate leadership skills within broad organizational parameters in the field of media and communication.

    PLO9

    Appreciate self-directed lifelong learning within professional pathways in the field of media and communication.

    PLO10

    Demonstrate entrepreneurial competency in the field of media and communication.

    PLO11

    Adhere to ethical standards and professionalism in the field of media and communication.