Bachelor of Arts (Hons) Graphic Design and Multimedia 

(R2/213/6/0022)(07/21)(A7217)

Graphic designers are a vital component in the creative industries of advertising and design. Throughout this programme, the students will be taught the fundamental principles of art and design, as well as being trained in the technical execution of design works, learning how to develop their design ideas and visuals from analogue to the digital platform. The multimedia perspective of the course trains the students to apply their art and design projects to a wide range of applications, from print to digital and web, including multimedia such as video and audio productions. The versatility of this programme enables its graduates to diversify their talents and skill-sets to be equally relevant and marketable in a variety of fields including visual design, advertising, public relations, publishing, journalism, marketing and events management. Graduates of this course will be well-versed both in the theoretical understanding as well as the technical expertise needed for conceptualising graphic design solutions, developing memorable corporate identities, the building and effective management of brands, including the development of sound advertising campaigns and marketing strategies.

Duration of Study: 3 years

Career Opportunities 

Art Director, Graphic Designer, Webpage Designer, Multimedia Designer, Desktop Publishing Specialist, Packaging Design Specialist, Design Executive, Events Designer, Production Manager and Illustrator.  

Programme Educational Objectives 

The Bachelor of Arts (Hons) Graphic Design and Multimedia programme was created to provide industry‐ready design graduates who possessed technical know‐how and well‐developed creative minds to develop design concepts and approaches which are refreshing and innovative. 

PEO1

Contribute to the growth and development of the Creative Industry through the application of multimedia knowledge, technology, and design skills

PEO2

Demonstrate technical competency in graphic design and application of digital tools.

PEO3

Demonstrate ability to work professionally with team members and

exhibit interpersonal and leadership skills in handling work challenges.

PEO4

Commit to lifelong learning and practice continual professional development through training, advanced study, or research.
Programme Learning Outcome

Upon completion of this programme, students will be able to: 

PLO

Descriptions

MQF 2ed LOC

Domains

(C / P / A)*

PLO1

Apply theoretical knowledge and concepts of graphic design with

innovative elements.

1

C

PLO2

Analyse historical, contextual, conceptual theories related to graphic design.

2

C

PLO3

Execute practical graphic design skills using creative multimedia tools.

3a

P

PLO4

Demonstrate interpersonal and social skills when networking with people with different cultures.

3b

A

PLO5

Integrate ideas and concepts in visual, written, and oral

forms using creative multimedia technology.

3c

C

PLO6

Create design concepts using digital, and other technologies

for effective outcomes.

3d

P

PLO7

Apply design concepts using numerical tools to complete

an assigned task.

3e

C

PLO8

Demonstrate leadership and responsibility when collaborating on

graphic design and multimedia projects.

3f

A

PLO9

Demonstrate commitment to lifelong learning, personal and career advancement

4a

A

PLO10

Apply entrepreneurial mindset in the usage of creative

multimedia technology.

4b

C

PLO11

Commit to professional ethics when working on graphic design and multimedia projects.

5

A