Bachelor of Media and Creative Studies (Hons)
(R3/0323/6/0027)09/19(A10235)
The Bachelor of Media and Creative Studies programme provides student with a framework for understanding and appreciating the concepts, theories and applications of media and creativity with a specific focus on media industry. Key research, communication, production, and media-handling skills are taugth to enable students to handle challenging real-world projects from communication to delivery and subsequent evaluation. While the core of the programme focuses on providing a strong theoretical foundation, practical skill and competence, the importance of professionalism, ethical values and responsibilities towards the industry, are also addressed throughout the programme at all stages.
The programme would be an important contribution to society as it trains a whole new generation of creative individuals who are versatile and thus able to work within the various existing and emerging creative industries in Malaysia.
Duration of Study: 3 years
Graduates can seek employment as Producers, Screen/Scriptwriter, Advertising Executive,
Broadcast/Print Journalists, Copywriter and Multimedia Content Developer.
PEO1 |
Contribute to the growth and development of the media industry through the application of media knowledge and creative skills. |
PEO2 |
Apply creative techniques to management and development of evolving media platforms and their content. |
PEO3 |
Demonstrate ability to work professionally with team members exhibiting interpersonal and leadership skills in handling work challenges related to media and creativity. |
PEO4 |
Exhibit entrepreneurship capabilities, model ethical behavior and professionalism, and practice continual professional development through training, advance study and research. |
PLO |
Descriptions |
PLO1 |
Apply the fundamental knowledge, concepts, theories and applications of media and creativity into the media industry. |
PLO2 |
Formulate
plans and methods using creativity, logic, research or specific communication
concepts |
PLO3 |
Execute, creative media communication techniques to an assigned task. |
PLO4 |
Demonstrate strong interpersonal skills in competition and cooperation with others. |
PLO5 |
Apply communication skills in oral presentation. |
PLO6 |
Demonstrate research, data gathering, digital, and media information literacy in the media and communication fields. |
PLO7 |
Evaluate numerical data for application in the media and communications fields. |
PLO8 |
Act strategically as leader of a team in the media and communication fields.
|
PLO9 |
Adhere to self-directed lifelong learning skills for sustainable development practices. |
PLO10 |
Commit to entrepreneurial management principles in the media and creative industries. |
PLO11 |
Adhere to ethical standards and professionalism in the media and creative industries. |