Bachelor of Media and Creative Studies (Hons)
The Bachelor of Media and Creative Studies programme provides student with a framework for understanding and appreciating the concepts, theories and applications of media and creativity with a specific focus on media industry. Key research, communication, production, and media-handling skills are taugth to enable students to handle challenging real-world projects from communication to delivery and subsequent evaluation. While the core of the programme focuses on providing a strong theoretical foundation, practical skill and competence, the importance of professionalism, ethical values and responsibilities towards the industry, are also addressed throughout the programme at all stages.
The programme would be an important contribution to society as it trains a whole new generation of creative individuals who are versatile and thus able to work within the various existing and emerging creative industries in Malaysia.
Duration of Study: 3 years
Graduates can seek employment as Producers, Screen/Scriptwriter, Advertising Executive,
Broadcast/Print Journalists, Copywriter and Multimedia Content Developer.