Bachelor of Media and Creative Studies (Hons)

(R3/0323/6/0027)(09/19)(A10235)

The Bachelor of Media and Creative Studies programme provides student with a framework for understanding and appreciating the concepts, theories and applications of media and creativity with a specific focus on media industry. Key research, communication, production, and media-handling skills are taugth to enable students to handle challenging real-world projects from communication to delivery and subsequent evaluation. While the core of the programme focuses on providing a strong theoretical foundation, practical skill and competence, the importance of professionalism, ethical values and responsibilities towards the industry, are also addressed throughout the programme at all stages.

The programme would be an important contribution to society as it trains a whole new generation of creative individuals who are versatile and thus able to work within the various existing and emerging creative industries in Malaysia.

Duration of Study: 3 years

Career Opportunities 

Graduates can seek employment as Producers, Screen/Scriptwriter, Advertising Executive, Broadcast/Print Journalists, Copywriter and Multimedia Content Developer.  

Programme Educational Objectives 

The Bachelor of Media and Creative Studies (Hons) programme aims to nurture graduates who are able to adapt to diverse organizational culture and have the wherewithal to envision a novel way of managing resources and talents for optimum output in the creative industries. The programme will also provide understanding of the various types of traditional and emerging new media as well as equip them with a range of media and creative skills to meet and exceed the challenges of the media industry. 

PEO1

Contribute to the growth and development of the media industry through the application of media knowledge and creative skills.

PEO2

Apply creative techniques to management and development of evolving media platforms and their content.

PEO3

Demonstrate ability to work professionally with team members exhibiting interpersonal and leadership skills in handling work challenges related to media and creativity.

PEO4

Exhibit entrepreneurship capabilities, model ethical behavior and professionalism, and practice continual professional development through training, advance study and research.

Programme Learning Outcomes 

Upon the completion of the programme, the students will be able to: 

PLO

Descriptions

PLO1

Apply the fundamental knowledge, concepts, theories and applications of media and creativity into the media industry.

PLO2

Formulate plans and methods using creativity, logic, research or specific communication concepts.

PLO3

Execute, creative media communication techniques to an assigned task.

PLO4

Demonstrate strong interpersonal skills in competition and cooperation with others.

PLO5

Apply communication skills in oral presentation.

PLO6

Demonstrate research, data gathering, digital, and media information literacy in the media and communication fields.

PLO7

Evaluate numerical data for application in the media and communications fields.

PLO8

Act strategically as leader of a team in the media and communication fields.

 

PLO9

Adhere to self-directed lifelong learning skills for sustainable development practices.

PLO10

Commit to entrepreneurial management principles in the media and creative industries.

PLO11

Adhere to ethical standards and professionalism in the media and creative industries.