Programme Educational Objectives (PEO)

课程教育目的 (PEO)

课程教育目的旨在体现与学校使命与愿景相一致的发展方向，回应课程利益相关者的需求，并阐明毕业生于毕业数年后在职业发展及专业实践方面所应达成的预期成果。

PEO1：培养能够独立思考、分析问题和评估信息的从业人员，并能将所学知识灵活运用到媒体与传播相关工作中。

PEO2：培养具备个人成长与创业能力的从业人员，能够在不同工作及社会环境中灵活应对挑战，并以策略性和创新性的方式达成目标。

PEO3：培养具备专业能力与领导素质的从业人员，能够在多元媒体与传播环境中高效履行工作职责。

PEO4：培养能够展现道德与专业操守的从业人员，以维持可持续实践并持续推动终身学习。

Programme Learning Outcomes (PLO)

Upon completion of the programme, graduates will be able to:

PLO1: Generate advanced knowledge in the media and communication fields.

PLO2: Evaluate advanced knowledge for the improvement of media and communication fields

PLO3: Adapt advanced skills to resolve issues in the media and communication fields

PLO4: Prioritise teamwork, professional networking, and anticipatory thinking in the media and communication fields

PLO5: Incorporate advanced normative communication skills to diverse audiences in the media and communication fields

PLO6: Support digital communication plans through various contexts in the media and communication fields

PLO7: Evaluate empirical data with critical thinking to gain insight into the media and communication fields

PLO8: Adapt relevant leadership styles, integrated problem solving, and autonomous decision-making within diversified environments in the media and communication fields

PLO9: Prioritise self-advancement and strategic thinking for continuous professional development, fostering sustainable growth in the media and communication fields

PLO10: Conceptualise entrepreneurial ventures with stakeholders’ collaboration in the media and communication fields

PLO11: Prioritise ethical standards, professionalism, and self-awareness in the media and communication fields

课程学习成果 (PLO)

完成本课程后，毕业生将能够：

PLO1：在媒体与传播领域中产出前沿知识。

PLO2：评估前沿知识，以促进媒体与传播领域的发展与提升。

PLO3：运用专业技能解决媒体与传播领域中的问题。

PLO4：重视团队合作、专业人脉建设与前瞻性思维，并将其有效应用于媒体与传播领域。

PLO5：面向媒体与传播领域的多元受众，运用专业沟通技巧进行有效表达与交流。

PLO6：在不同情境下规划与实施媒体与传播领域的数字传播方案。

PLO7：运用批判性思维分析与评估实证数据，深入理解媒体与传播领域的相关议题与发展趋势。

PLO8：在多元环境中灵活运用领导能力、问题解决能力与自主决策能力。

PLO9：重视自我提升与战略性思维，推动持续专业发展，促进媒体与传播领域的可持续成长。

PLO10：与利益相关者协作，共同构思媒体与传播领域的创业项目。

PLO11：在媒体与传播领域中坚持职业道德与专业精神，并保持良好的自我认知。