Bachelor of Communication (Honours) Broadcasting (R3/0323/6/0017)(05/24)(A9826)

UTAR Bachelor of Communication (Honours) Broadcasting aims to equip students with in-depth knowledge and insightful appreciation of the fundamental concepts, theories and creative applications in the field of mass communication, with a special focus on broadcasting. Course discussions and case studies include essential analyses of the role of broadcasting in Malaysia as well as in the international arena. 

The major focus of practical assignments for this course will involve the production of radio and television programmes, such as radio drama, short films, documentaries, television commercials and multi-camera live productions. 

This programme also emphasises the crucial role of multimedia platforms in mass communication today and provides graduates with the relevant training to face the industry's current and future demands. 

Graduates are also provided with a sound foundation in Advertising, a lucrative industry which they can also capitalise on with their skills. To ensure that UTAR graduates enter the workforce prepared and employment-ready, students will undergo a 3-4 months industrial training period. This real-world experience will prepare students for their final phase of study and enhance their future employability. 

Programme Duration - 3 Years

Programme Educational Objectives (PEO)

PEO1

Contribute to the growth and development of the media industry through the application of critical media knowledge and creative skills.

PEO2

Apply production skills and creative approaches to produce relevant and appropriate content for radio, television internet, and other evolving media platforms.

PEO3

Demonstrate ability to work professionally with team members exhibiting interpersonal and leadership skills in handling work challenges related to content production for broadcast and other platforms.

PEO4

Exhibit entrepreneurship capabilities, model ethical behavior and professionalism, and practice continual professional development through training, advance study and research.

Programme Learning Outcomes (PLO)

PLO

Descriptions

MQF 2ed LOC

Domains

(C / P / A)*

PLO1

Apply the fundamental knowledge of media and communication in content production.

1

C

PLO2

Formulate plans and methods using creativity, logic, research or specific communication concepts in content production.

2

C

 

PLO3

Execute techniques and technical skills in content production to optimize quality, efficiency or audience impact.

3a

P

PLO4

Demonstrate strong interpersonal skills in competition and cooperation with others.

3b

A

 

PLO5

Apply communication skills in oral presentation or in the broadcasting environment.

3c

C

PLO6

Demonstrate research, data gathering, digital, and media information literacy in content production.

3d

A/P

PLO7

Evaluate numerical data for application in the media and communications fields.

3e

C

PLO8

Act strategically, as a leader of a team in the media and communication fields.

3f

A

 

PLO9

Adhere to self-directed lifelong learning skills for sustainable development practices.

4a

A

 

PLO10

Commit to entrepreneurial management principles in the production and development process.

4b

A

 

PLO11

Adhere to ethical standards and professionalism in the content production field.

5

A